Fahrvergnügen was an advertising slogan used by the German automobile manufacturer Volkswagen in a 1990 U.S. ad campaign that included a stick figure driving a Volkswagen car.[1]

"Fahrvergnügen" means "driving enjoyment" in English (from fahren, "to drive," and Vergnügen, "enjoyment"). The term itself is not standard German but a neologism (compound noun) created especially for this advertising campaign. One of the tag lines incorporating the word was: "Fahrvergnügen: It's what makes a car a Volkswagen".
[Post edited by squarerootofone at 03/20/2018 12:19PM]