It's national exposure.

You are not getting it with MTSU. You get these big OOC home/home and it dominates twitter and conventional coverage. The rest of these games are scrimmages....unless you lose.

VT was better off losing to Clemson last year than beat ECU.

The future of college football is the top 30-40 teams playing each other more, boxing everyone else out and letting the big stadiums be full for recruits while the have-nots can hear the wind whipping through the empty bleachers.