First Arizona state not really pressured on revenue - other than. Call and wash state .who need more money.

Pac 12 model is more like a sports league - Larry was the executive director of pga before his current tenure

The problems of the pac 12 is they don’t have the expertise and resources and capital to engage with the media networks . And they have no leverage .

Disney can engage Verizon and if Comcast pushes back they don’t get the Disney Product line and they have history of viewers and got content .same sorts Witt fox -

There is a certain strength in independence but the price is lower revenue streams . Key for pac 12 members is so they take a more long term perspective or short term revenue increases