Not the school. You aren’t playing this out
This won’t just be about tv ads, likeness pics. There will be that but it just opens the door for open straight cash payments which will can be tied to some “likeness” payment. Deep pocketed boosters have more direct incentive to pay. They can by themselves who they want. The unintended consequences of a free market of paying players is off the charts. Get ready for more likeness coverage than actual sport coverage.
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In response to this post by hoosnowahokie)
Posted: 10/04/2019 at 9:31PM