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VTHOKIE21020

Joined: 09/09/2006 Posts: 1642
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Apple’s Hard-Charging Tactics Hurt TV Expansion


http://www.wsj.com/articles/apples-hard-charging-tactics-hurt-tv-expansion-1469721330 Interesting article on Apple TV. ESPN/ABC mentioned.

Apple Inc. executives had every reason for optimism when they approached Walt Disney Co. in early 2015 to join the streaming television service Apple planned to launch. Disney Chief Executive Robert Iger is an Apple director and had said he was keen to strike a deal.

Disney, which owns channels such as ESPN and ABC, was stunned, though, when Apple executive Eddy Cue made demands that would have upended decades of cable-industry and Hollywood practices, people familiar with the discussions say.

In particular, Apple wanted to freeze for several years the monthly rate per viewer it would pay to license Disney channels. TV channels usually get annual rate increases and rely on them to fuel profit growth.

Disney balked. Similar talks with media giants that included 21st Century Fox Inc. and CBS Corp. also stalled. When Apple debuted its newest Apple TV set-top box last September, it announced no streaming TV service.

Link: Apple’s Hard-Charging Tactics Hurt TV Expansion


Posted: 07/29/2016 at 08:25AM



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   Apple’s Hard-Charging Tactics Hurt TV Expansion -- VTHOKIE21020 07/29/2016 08:25AM

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