Ratings for CFP Semis down. Is this a NYE thing?
Saw this. From Breitbart.
The $5.6 billion New Year’s Eve nightmare continued for ESPN, with Saturday’s games averaging only a 10.4 rating, down 32 percent from the 15.4 rating just two years ago. The Sporting News tried to put the best face on the debacle, noting it was not quite as bad as the 9.8 in 2015, which was a 36 percent drop from 2014.
ESPN can now only hope the title game next week between Alabama and Clemson goes better than when the same two teams met last year (see Breitbart Sports story, “‘Embarrassing’ for ESPN: More Watch Basketball Title Than Football Championship”).
The unheard of event of more Americans watching a basketball game than a football game cast wide concern of the $5.6 billion in a 12-year deal ESPN penned for the College Football Playoffs. Last year the Sporting News reported ESPN might need to repay $20 million to advertisers due to the low ratings.
The low ratings occurred despite the fact that ESPN could not have asked for a luckier draw, as the two games featured the best three fan bases in all of college football (1, Alabama, 2, Ohio State and 3, Clemson) and one of the two biggest fan bases from the west in Washington, according to USA Today’s rankings. Geographically the 32% drop is from an apples-to-apples comparison, as the 2014 playoffs featured the same best two fan bases (Alabama and Ohio State), subbed the other top western fan base (Oregon) and also had the ACC champ (Florida State in 2014 compared to Clemson this year).
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Posted: 01/02/2017 at 1:32PM