For a single event, they'll be able to figure out the numbers.
I don't see them considering it unless the conference network money starts losing growth.
Consider that the Ohio State-Michigan game had over 17M viewers. It wouldn't have to be $50/subscriber to bring in some serious money. That number of viewers is extreme, but a typical year is still going to get a substantial audience. [Post edited by reestuart at 02/14/2017 2:17PM]
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In response to this post by Stech)
Posted: 02/14/2017 at 2:17PM