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Vienna_Hokie

Joined: 09/16/2002 Posts: 12425
Likes: 5471


Wow is Northwestern desperate to matter in sports


Went to Air Force baseball game at NW yesterday. Figured all the "Chicago's Big 10 Team" billboards on the interstates were a little overkill, but trying to draw some fan interest in the local market made some sense.

Their athletic facilities though are just covered with the slogan. When the announcer gave the starting lineups it was "Chicago's Big10 team, your wildcats". Slogan was on top of both dugouts, on the outfield wall, on the scoreboard and on every sign in the place. Are they so desperate for attention they have to make that their key draw?

Posted: 04/02/2017 at 2:29PM



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Current Thread:
 
  
Wow is Northwestern desperate to matter in sports -- Vienna_Hokie 04/02/2017 2:29PM
  Whew. ** -- PhotoHokieNC 04/03/2017 7:00PM
  I always found "Chicago's Big 10 Team" a bit contrived. ** -- Maroon Baboon 04/03/2017 2:57PM
  Seems like a sound marketing strategy to me. -- Ricky LaBlue 04/03/2017 1:50PM
  I'm glad they care! Bring it! ** -- EDGEMAN 04/03/2017 1:30PM
  It's called Branding -- BAMRising 04/03/2017 10:38AM
  Good for them. ** -- reestuart 04/02/2017 4:48PM
  Smart. They've got the money, why not use it? ** -- chuckd4vt 04/02/2017 4:47PM
  BC is located in an area loaded with.... -- Old Line Hokie 04/02/2017 10:30PM
  College sports in Boston is the Bean Pot. -- HOO86 04/03/2017 11:14AM

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