Especially in areas that are not part of that conferences home geography.

Other than a small area around DC that is full of MD fans how much of the mid atlantic gives a rat's behind about the big10 gymnastics meets?

The big10 is in some ways an anomaly. The midwest is a different culture and is loaded with fanbases that are state driven, not alumni driven. Same is true in the SEC, but I don't see that in the ACC, Bg12 or Pac12.

In the end the real market is the ability for fans to see live events from their school. A true on-line (think roku or fire apps) that provide that content would seem to have a greater opportunity than trying to maintain the overhead costs of a cable network. The key is access to internet services that are fast and reliable enough to stream the content. We're pretty close to that now and I think that is the beginning of the end to the expansion of niche cable channels.