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Colonel Jessup

Joined: 12/28/99 Posts: 9597
Likes: 631


Article on ESPN possibly using OTT-only channel as leverage


against cable/satellite providers.

"And could ESPN use that service as leverage with the pay TV providers? It could argue that if it doesn’t get the subscriber fees it wants, it could allow some events that are on TV to migrate to the OTT service. While it likely won’t happen, ESPN could lean hard on the providers to get what it wants."

This article makes my head hurt a little so I may not be understanding it correctly but I will give it a shot. I think it is saying instead of leveraging providers against each other which would cause people to switch providers (SECN strategy), a larger strategy with the big ESPN and ACCN is to guide (or threaten the posssibilty of) people to the cut the cord because of the exclusive content there. Could be a valid strategy but speaking as someone who doesn't want to cut the cord anytime soon it means I may not get ACCN through Fios and will have to pay an extra fee for it and switch a different platform to see it.
[Post edited by Colonel Jessup at 07/13/2017 08:59AM]

Link: http://awfulannouncing.com/espn/espn-use-planned-top-service-leverage-cable-comp


Posted: 07/13/2017 at 08:59AM



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Current Thread:
   Article on ESPN possibly using OTT-only channel as leverage -- Colonel Jessup 07/13/2017 08:59AM

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