he does not have the speed, quickness, height, physicality, or jumping ability that would naturally give him an advantage over the defenders in getting open. Last year the majority of the focus and attention was directed to the other three which helped him tremendously. This year he draws much more attention in the red zone which limits his production.

It is not the coaches decision not to target him in the red zone I do not believe. It is his inability to get open which is limiting his production.