All Hokie, All the Time. Period.

Conference Realignment Board

HokieMoose

Joined: 9/8/01 Posts: 548
Likes: 199


I sat in on a meeting where reasons for logo change were given:


The design team's research found:

1) A fair percentage of subjects did not link the pylon logos to the War Memorial and thought it represented something completely different.

2) Some subjects made the point that "Invent the Future" gave VT the appearance that it was only focused on engineering and science.

I think the goal of the work was for the future design to be less internally focused (every student and alum connects with the War Memorial) and to be more externally focused (if you have never been on campus, you don't know what the pylon logo represents).

That's all I got. Since the presentation was about 30 minutes, it appears that I forgot about 25 minutes worth of reasons given for the change. Too many beers at TOTS is coming back to haunt me.

(In response to this post by DrHokie)

Posted: 10/24/2017 at 11:27AM



+2
Current Thread:
 
  
You campus academicians please explain........ -- DrHokie 10/22/2017 4:16PM
  Siap (link) -- daveinop 10/24/2017 3:13PM
  One big reason was formatting. -- vthokieq 10/24/2017 11:30AM
  Agree...!!! ** -- DrHokie 10/25/2017 4:21PM
  I mean shouldn't we get rid of "Virginia" from -- 133193Hokie 10/24/2017 10:54AM
  It gives the “agenda” folks something to do ** -- CrystalCoveHokie 10/23/2017 11:42AM
  Who are they? ** -- Pylons 10/23/2017 11:45AM
  Well whose in charge of the building review? ** -- CrystalCoveHokie 10/23/2017 12:04PM
  What building review? -- Pylons 10/23/2017 12:15PM
  The building name review. -- EDGEMAN 10/23/2017 7:22PM
  The review is not specific to the Civil War -- Pylons 10/24/2017 08:49AM
  Guarentee 99.9% of the focus is on Civil War vets. -- EDGEMAN 10/24/2017 11:01AM
  By all means do whatever you want with your money -- Pylons 10/24/2017 12:05PM
  What you typed was not "well-known" -- Pylons 10/24/2017 1:15PM
  It was a rhetorical question....It was in the original news..... -- CrystalCoveHokie 10/23/2017 12:23PM
  Seems like a reasonable and appropriate process to me. ** -- Femoyer Hokie 10/23/2017 3:58PM
  Things are changing -- Pylons 10/23/2017 11:20AM
  Mostly the destination area push, -- Pylons 10/31/2017 11:24AM
  Ah! There you go. Change for change sake. -- Atlee Hokie 10/24/2017 05:46AM
  Not sure. -- Pylons 10/24/2017 12:16PM
  Zomg! burn him! he's a witch! -- Pylons 10/23/2017 11:30AM
  If the names of buildings.... -- 2hhoop3 10/23/2017 10:34AM

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