Why does a shoe and apparel company feel the need to get involved in politics? Yes, it is their right, but why would you alienate half of your potential buyers to make a political statement? It's just a really poor business decision that I think is really going to come back to bite them. Let's see what their sales look like a year from now. I bet Adidas and Puma gain market share and maybe even under armor, even though their shoes are ugly as hell and pieces of crap.