how much "value" does it really add for the schools? Did UVA and Syracuse gain "more" from playing a conference game than Duke gained playing in the 2019 Champions Classic against Kansas? If you wanted compare the UVA-Syracuse Game to a game involving 2 non-ACC power conference teams, then compare it to the Michigan State-Kentucky Game (the other game in the 2019 Champions Classic). If a conference is struggling for exposure, then I get playing a conference game as the first game. However, the ACC is not "struggling" for exposure in basketball unless I missed the memo.