From the article:
If adopted, the rules would allow athletes to make sponsorship and endorsement deals with all kinds of companies and third parties, from car dealerships to concert promoters to pizza shops, according to a person who has reviewed the recommendations. The person spoke to The Associated Press on condition of anonymity Thursday because the details were still being discussed and debated.

Athletes would be allowed to enter into agreements with individuals deemed to be school boosters, the person said.

[Post edited by 40ozDistrict at 04/24/2020 1:03PM]