The companies don't pay much $$$ to the schools...
They pay bonuses and royalties to the schools, but the bulk of the $$$ value is in gear, and it costs UA/Nike/Adidas way less to produce that amount of gear than it's worth. The companies will make their $ back in merch sales.
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In response to this post by StudentHokie)
Posted: 05/24/2016 at 11:53AM