Obsessions with 'characters and issue oriented' areas, they have shied away from their strength of providing sound, sports content, which was their breadwinner.
As a result, their viewership, and paid content enterprise is in the tank and going lower. People who are into sports don't want want to hear about Colin Kapernick crap all day long. They've completely miscalculated their audience...it's no longer being run as a sports organization is the point.