I think I'm with you here. I'm over 40 and want live sports, highlights and news. That group of "We" rode ESPN on the way up, made Thur night football must-watch TV, made Gameday on the road a huge event, and tuned into SportsCenter most nights.

Unfortunately for us, ESPN has been shifting and continues to shift their programming strategy away from us and toward the younger "We" group, which is millennials wanting social media, some political consciousness, fantasy sports, and youth culture.

Why? As our group continues to age, we are less and less likely to be influenced by advertising. To get the younger viewers their advertisers want, they gotta shift their programming to attract them, so "We" actually don't care much for sports games and news in their eyes.