sports psycholigists due to discreet events: Teammate dies in a car wreck, team loses the championship game, athlete has an ACL tear and long recovery. They play an important role there.

But I think the more progressive athletic departments would use them in a monitoring and management capacity to ensure that a team was able to squeeze the highest absolute performance out of them. I know Saban at Alabama employees them and consultants full time to maximize the performance of the coaching staff as a team and the players as well.

It's only money.