between the family wealth and Liberty finances/business ventures. As a private university those transactions are substantially shielded from public review. His "reported net worth" is tied up in a lot of these ventures and the whole thing is further shielded by the religous angle. It has been a fairly meteoric rise for school and family financial fortunes from the edge of bankruptcy to what exists today. I am not sure going all in on intercollegiate athletics would qualify as one of their smarter business ventures, however, it does keep alive Jerry Sr.'s idea of being the Protestant Notre Dame as well as juice the construction and real estate business prospects.