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`lag

Joined: 12/13/1999 Posts: 62574
Likes: 14988


Trust me, I agree with all your points


The commercial and the original guy had that vibe like he was a character in a Hemingway book, (and I think that was the intention, eg, drinking beer in Cuba kinda stuff) I loved the shots where he is "young" w/dark hair.

I kinda see their problem trying to refresh the image, but you can't get there from here, furtheremore, it's an older guy who's lived life, therefore he's interesting because of his experience, not because he's chiseling a statue right now.

Yeah, I do like to analyze commercials and yes, this is a fail, be interesting to see what their research shows. the second guy was clearly an attempt to save the concept.

[Post edited by `lag at 12/02/2017 1:22PM]

(In response to this post by YardBird)

Posted: 12/02/2017 at 11:10AM



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