I don't think this is a case of cramming in extra commercials.

When they do the PIP ad, that used to be a case where they would go away from the game entirely and run a full screen ad.

Quote from article below:
"The networks will also experiment with different types of commercials, according to Herald. Some will be shown in split screen, with an ad on one side and what’s happening in the stadium on the other. Fox has experimented with split screens during Nascar broadcasts."

In response to this post by HokieinTampa

Posted: 01/15/2018 at 08:15AM

This split screen/PIP commercial while staying with the game deal... -- HokieinTampa 01/14/2018 7:12PM

It's a racing thing that mainstream sports finally caught on to ** -- hoosnowahokie 01/15/2018 08:58AM

Cbs does it too. think they just started this season ** -- HokieJamie 01/14/2018 7:16PM

Thanks. FIL said they were doing it in NASCAR too. I thought maybe just Fox -- HokieinTampa 01/14/2018 7:25PM

I don't think this is a case of cramming in extra commercials. -- vtbones 01/15/2018 08:15AM

NASCAR's been doing it for 4 or 5 years at least -- Vienna_Hokie 01/14/2018 7:54PM

Same for IndyCar. I think it started at the Indy 500. Of course, they -- 48zip 01/15/2018 08:03AM

Thank heavens pro wrasslin has its integrity ** -- TomTurkey 01/15/2018 08:36AM

...and the NBA ** -- 48zip 01/15/2018 12:45PM

Yeah I've never watched a race so I have no frame of reference. ** -- HokieinTampa 01/14/2018 8:00PM

I don't think this is a case of cramming in extra commercials.

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