I visited there late 2002 or early 2003. I remember them talking marketing
on the tour. A certain wine had X sales. They changed the bottle color and sales went up by 15% (or there about) They changed the label to put the black dog on it, sales went up by 45% (or there about....it's been 18 years).
Just showing the effect a label can have. It clear seems to have influenced your purchase.
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In response to this post by PhotoHokieNC)
Posted: 10/27/2020 at 07:28AM