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HokieHutch

Joined: 12/28/1999 Posts: 5351
Likes: 1430


IMO, that is expected. Question is sales in 6 months or a year or 2 years


I think the Kap add is a sugar high people that support it will make a purchase to show their support. However, the lack of support is likely cyclical or seasonal. The question is if they add new customers and/or increase their gross revenue per customer versus how many customer they lost and the respective value of those sales.

IMO, if sales goes down versus their primary competition (UA and Adidas), then you have seen customer switch loyalties. (volume, not total $$ is key as Nike could raise prices to offset declining sales volume) Is that impactful or not we shall see.

Really interesting case study though regardless of your politics assuming you are interested in corporate strategies effect on sales. Also really interesting to see who, if any, benefit? Is that UA, other? I personally think it goes down and UA is the beneficiary.

Will be fun to watch.

[Post edited by HokieHutch at 09/14/2018 2:07PM]

(In response to this post by Manbearpig)

Posted: 09/14/2018 at 2:05PM



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Current Thread:
 
  
Nike is doomed as a result of the Kap ads -- Manbearpig 09/14/2018 1:56PM
  Is there an apparel company for which that isn't true? -- Manbearpig 09/14/2018 7:07PM
  Obituary -- AZHokie59 09/14/2018 4:47PM
  You put me in a difficult spot... -- JoesterVT 09/14/2018 2:58PM
  You can leave, I'm headed to the gym, fun is over ** -- Manbearpig 09/14/2018 3:03PM
  It means hating America is good business... -- EDGEMAN 09/14/2018 2:31PM
  That's pretty much all of them, yes -- Beerman 09/14/2018 3:02PM
  No much if an argument to be had -- Manbearpig 09/14/2018 9:44PM
  Tied with public school teachers. ** -- ElbertoHokie 09/14/2018 3:49PM
  That you think it's about hating America says a lot -- Manbearpig 09/14/2018 2:36PM
  Didn't he donate a million last year? -- Manbearpig 09/14/2018 2:38PM
  Are you virtue signalling? ** -- Manbearpig 09/14/2018 2:54PM
  Yep. If that's how you take it. ** -- HokieGator 09/14/2018 2:56PM
  I think he’s responding to your question. ** -- RoswellGAHokie 09/14/2018 2:55PM
  LOL! ** -- EDGEMAN 09/14/2018 2:31PM
  Well said. ** -- SavannaHokie 09/14/2018 4:32PM
  They are siding with the athletes too. -- vtbones 09/14/2018 4:19PM
  Great comments ... think you are spot on -- HokieHutch 09/14/2018 4:12PM
  You’re doing exactly what they’re doing. -- RoswellGAHokie 09/14/2018 2:06PM
  I think you were the one calling out the 3% drop -- Manbearpig 09/14/2018 2:42PM
  Or am I misreading this? -- Manbearpig 09/14/2018 2:45PM
  I'm not touting a slight increase -- Manbearpig 09/14/2018 7:38PM
  Have a Tropicalia my friend. Or a Bell’s Two Hearted. ** -- RoswellGAHokie 09/14/2018 7:49PM
  I think it probably means both are equally meaningless? -- Late 80s Hokie 09/14/2018 3:20PM

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