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HokieAl

Joined: 10/07/1999 Posts: 15853
Likes: 4627


Yep, and it's a calculated play to get long term brand loyalty


my opinion, completely unresearched and entirely created in my twisted brain, is that they were very aware and purposeful in this campaign. And even more, that they don't care (from a sales perspective) about the people who dislike/hate the ad.

I'm sure the dislike group generally fits into certain demographics (age, race, education, income, etc.) that Nike has studied very carefully against sales, margins, products. And I'm guessing the numbers said "you will piss off 1/3 of the country, please 1/3 and the other 1/3 won't care". And the 1/3 who is pissed only account for 20% of sales and that is decreasing every year already. And the 1/3 who are happy account for 60% of sales and their spending is increasing every year. All hypothetical of course, but if the data shows something like that then it's an easy choice and will pay off nicely in the long term for them.

Corporations only really care about business and tax laws. They "care" about social issues when it benefits the business. And this is no different.
[Post edited by HokieAl at 09/14/2018 3:56PM]

(In response to this post by SavannaHokie)

Posted: 09/14/2018 at 3:50PM



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Current Thread:
 
  
Nike is doomed as a result of the Kap ads -- Manbearpig 09/14/2018 1:56PM
  Is there an apparel company for which that isn't true? -- Manbearpig 09/14/2018 7:07PM
  Obituary -- AZHokie59 09/14/2018 4:47PM
  You put me in a difficult spot... -- JoesterVT 09/14/2018 2:58PM
  You can leave, I'm headed to the gym, fun is over ** -- Manbearpig 09/14/2018 3:03PM
  It means hating America is good business... -- EDGEMAN 09/14/2018 2:31PM
  That's pretty much all of them, yes -- Beerman 09/14/2018 3:02PM
  No much if an argument to be had -- Manbearpig 09/14/2018 9:44PM
  Tied with public school teachers. ** -- ElbertoHokie 09/14/2018 3:49PM
  That you think it's about hating America says a lot -- Manbearpig 09/14/2018 2:36PM
  Didn't he donate a million last year? -- Manbearpig 09/14/2018 2:38PM
  Are you virtue signalling? ** -- Manbearpig 09/14/2018 2:54PM
  Yep. If that's how you take it. ** -- HokieGator 09/14/2018 2:56PM
  I think he’s responding to your question. ** -- RoswellGAHokie 09/14/2018 2:55PM
  LOL! ** -- EDGEMAN 09/14/2018 2:31PM
  Well said. ** -- SavannaHokie 09/14/2018 4:32PM
  They are siding with the athletes too. -- vtbones 09/14/2018 4:19PM
  Great comments ... think you are spot on -- HokieHutch 09/14/2018 4:12PM
  You’re doing exactly what they’re doing. -- RoswellGAHokie 09/14/2018 2:06PM
  I think you were the one calling out the 3% drop -- Manbearpig 09/14/2018 2:42PM
  Or am I misreading this? -- Manbearpig 09/14/2018 2:45PM
  I'm not touting a slight increase -- Manbearpig 09/14/2018 7:38PM
  Have a Tropicalia my friend. Or a Bell’s Two Hearted. ** -- RoswellGAHokie 09/14/2018 7:49PM
  I think it probably means both are equally meaningless? -- Late 80s Hokie 09/14/2018 3:20PM

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