A potential flaw I see with trying to compare it with the NFL
or a pro sports league is how the World Cup and the pro league define their primary market. For the NFL, the primary market is the US or North America. So all 32 teams are "sharing" the same market. Whereas with the World Cup, each country is its own market. For example the Spanish National team may close to 100% (minus expatriates) within its borders, but less than 1% of the market within the US (depending on how many Spanish expatriates reside within its borders).
Now on a global scale, the men's game is more popular than the women's game. However, you said in your previous post, you just wanted to focus only on what happens within the US. If that is true, then FIFA's financial reports should matter less because US Soccer should have the financial reports that shows how much Americans spent supporting the US Men's Team vs. the US Women's Team. Why should the US Men's Team benefit from Americans financially supporting another men's national team?
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In response to this post by HokieForever)
Posted: 06/24/2019 at 1:53PM