California will allow college athletes to profit from endorsements
SACRAMENTO — Gov. Gavin Newsom has signed a bill that will allow California athletes to earn money from the use of their names, images and likenesses, despite warnings from the National Collegiate Athletic Assn. that the measure would upend amateur sports.
Senate Bill 206 by Sen. Nancy Skinner (D-Berkeley) garnered national attention, with athletes including NBA stars LeBron James and Draymond Green lauding the California effort to give college athletes a share of the windfall they help create for their universities and NCAA. The bill passed the state Legislature unanimously.
Newsom signed the bill during an online-only episode of “The Shop,” a talk show from digital sports media company Uninterrupted that airs on HBO. The governor, appearing alongside James, the WNBA’s Diana Taurasi and former UCLA basketball player Ed O’Bannon, said the new law addressed a “major problem for the NCAA.” The signing was recorded Friday but released Monday, according to Newsom’s office.
“It’s going to initiate dozens of other states to introduce similar legislation,” Newsom said on the show. “And it’s going to change college sports for the better by having now the interest finally of the athletes on par with the interests of the institution. Now we are rebalancing that power.” [Post edited by goldendomer at 09/30/2019 3:47PM]
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Posted: 09/30/2019 at 3:47PM