Most all of these schools hire high-powered lawyers, plus some of them are their own alums, yet these GoRs can easily crumble. Perhaps it was due to the fact that the B12's had a shorter expiration window and that even if Texas has to eat it, the amount is beer money to them. ESPN owing Texas money probably played a role.

Contrast the GoR to the billions or trillions in brand name capital, patents and copyrights. I get the feeling that Apple or Google's intellectual property and trademarks would be almost impossible to alter. I conclude that whoever has the most clout can game our legal system.