And that's how you spend $1MM on a bad logo. Funny, but I don't see

anything like focus group reaction to the new logo before releasing it in that process. I guess that's so they can do the same thing again in a few years for more $$$$.

[Post edited by 81_Hokie at 09/27/2017 5:50PM]

In response to this post by CapitolHillHokie

Posted: 09/27/2017 at 5:43PM

In addition to new logo we added new school colors -- CapitolHillHokie 09/27/2017 5:13PM

That's gonna make some interesting jersey combos. -- HokieGator 09/27/2017 7:34PM

Actually, those are different strains of weed the ag school has developed ** -- DJ Golf 09/27/2017 7:27PM

I went to the very bottom, and it only says "Our Colors" -- Late 80s Hokie 09/27/2017 7:18PM

Not new. We had some before. Just not as..... -- 48zip 09/27/2017 6:15PM

Holy tl;dr. That link is a bunch of nonsense. -- MP4VT2004 09/27/2017 6:11PM

Most press releases that come from VT are gibberish. -- Will Stewart

09/27/2017 11:45PM

In the first one, it's like we're taking people out of the picture entirely -- HokieEngineer 09/28/2017 08:33AM

That place only cost $225? Also...first example is gibberish, but I -- Late 80s Hokie 09/28/2017 08:02AM

Haha, wow...that just makes me laugh. -- MP4VT2004 09/27/2017 11:55PM

We in academia call out such BS all the time without repercussions. -- Gadfly 09/28/2017 07:46AM

It's called incremental progression to desired goal.... -- CrystalCoveHokie 09/27/2017 7:01PM

You mean like slowly warming the water in the pot... -- MP4VT2004 09/27/2017 7:11PM

Exactly ** -- CrystalCoveHokie 09/27/2017 7:56PM

Hand-on-a-Bible-swear I thought your were joking -- Tafkam Hokie 09/27/2017 5:45PM

I did too. I actually scrolled through all of that junk... -- MP4VT2004 09/27/2017 6:12PM

And that's how you spend $1MM on a bad logo. Funny, but I don't see -- 81_Hokie 09/27/2017 5:43PM

Please tell me they really didn't spend $1 million on this. ** -- MP4VT2004 09/27/2017 6:13PM

That's likely a low estimate. ** -- CPRVHokie 09/27/2017 6:35PM

Ugh. ** -- MP4VT2004 09/27/2017 6:36PM

FWIW, the cool mil includes funds to change signage, publications, etc. ** -- JoesterVT 09/27/2017 5:47PM

When I worked for NationsBank and we re-branded as Bank of America, I stood -- CPRVHokie 09/27/2017 6:44PM

I have a Sovran key ring. ** -- CrystalCoveHokie 09/27/2017 6:58PM

Hah. Before my time. I had a client who still used her Virginia National -- CPRVHokie 09/27/2017 7:28PM

Worked at McLean branch in summer of 1984 ** -- CrystalCoveHokie 09/27/2017 7:56PM

And that's how you spend $1MM on a bad logo. Funny, but I don't see

Insert a Link

Tech Sideline is Presented By:

Our Sponsors