Actually, all 3 Murdochs think live sports programming is a necessity.

They see it as forcing viewers to watch advertising when they do not necessarily want to. That's also the appeal of keepng their News and Business Networks.

And as far as his sons are concerned, even Iger agrees that James will probably run Disney after he retires.

No. If anything, it means there will be interesting times ahead with exponentially less red tape involved.

The Murdochs aren't going to sit around and watch 90% of the country turn off the channel when they see three teams in the CFP over 100 miles closer to Atlanta, Georgia than Pittsburgh is to Philadelphia. Cutting off the entire West Coast and Rust Belt is just beyond brain dead from an advertising and marketing standpoint.

In response to this post by HOO86

Posted: 12/19/2017 at 3:03PM

Cal Berkeley Chancellor is calling out the PAC12's direction -- HOO86 12/16/2017 5:16PM

I think they fixed the (football) scheduling issue. -- Will Stewart

12/18/2017 1:40PM

Re: Cal Berkeley Chancellor is calling out the PAC12's direction -- 33laszlo99 12/18/2017 12:01AM

More rumblings out of the PAC, they need to expand to get more leverage -- Stech 12/17/2017 08:40AM

Its not location its how they structured it, PAC 12 own it -- Mercury 12/17/2017 9:25PM

Re: Its not location its how they structured it, PAC 12 own it -- Stech 12/18/2017 12:24PM

The options for the PAC are low population states. -- HOO86 12/18/2017 5:34PM

They need schools from a Texas...at least 2 and a couple of other states. ** -- Stech 12/18/2017 9:37PM

They'll have to wait a few years for Big XII teams. -- HOO86 12/18/2017 10:08PM

Agreed, I would be surprised if they expand before B12 GOR expires. ** -- Stech 12/19/2017 01:30AM

Don't see how the profits are maximized for the schools under the ... -- Atlee Hokie 12/18/2017 10:58AM

Re: Cal Berkeley Chancellor is calling out the PAC12's direction -- nebraskafaninwi 12/16/2017 10:34PM

LOL. FOX just gave up the east with the Yankees. ** -- HOO86 12/16/2017 10:55PM

You always act like you know things but you don't -- nebraskafaninwi 12/18/2017 11:16AM

Selling the Big XII T3 rights to ESPN doesn't support adding to the BTN. -- HOO86 12/18/2017 12:18PM

Actually, it greases the path. -- BUFFALO LION 12/19/2017 1:37PM

I'm not sure you have the right read of Murdoch's intention with sports -- HOO86 12/19/2017 2:00PM

Actually, all 3 Murdochs think live sports programming is a necessity. -- BUFFALO LION 12/19/2017 3:03PM

It could work out that way. -- HOO86 12/19/2017 9:11PM

Yep, and Santa Claus and the Easter Bunny will be visiting -- RJHokie 12/16/2017 10:40PM

You'll have to excuse nebraskafanwi... -- 2hhoop3 12/18/2017 10:10AM

SHUN! ** -- reestuart 12/18/2017 4:05PM

Yeah, I actually thought he had too much of a dose of LSD. ** -- RJHokie 12/18/2017 10:22AM

Downtown San Francisco is not the most cost effective place... -- EDGEMAN 12/16/2017 5:41PM

Actually, all 3 Murdochs think live sports programming is a necessity.

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