I'm glad I'm not the only one who had that thought.

I highly doubt millennials are buying rugged clothing because they somehow connect the 2008 financial crisis with a need to be more frugal now (and that they will somehow achieve that by spending more money on their clothes?). This article makes no sense. I also don't think this is unique to millennials - it seems to me that brands like North Face and Patagonia have been gaining popularity for the better part of the past decade, across multiple age groups. I think that type of clothing is just popular right now.

In response to this post by HokieNoVA

Posted: 03/05/2018 at 1:41PM

Millennials have a new shopping habit that could spell trouble for... -- EDGEMAN 03/05/2018 10:52AM

Pic is from Runyon Canyon Park.....was just there 6 weeks ago -- statmanfromHCyrs 03/05/2018 11:49AM

Tried to go there last year, couldn't find any damn parking. ** -- HokieNoVA 03/05/2018 2:58PM

We were maybe 2-3 blocks from south/main entrance -- statmanfromHCyrs 03/05/2018 3:02PM

Been there..... and YEP ** -- DonHo-kieHi 03/05/2018 12:03PM

I'm still waiting for Forever 50 to open ** -- GobbleGobble Hey 03/05/2018 11:47AM

There's nothing economical or practical about North Face or Patagonia -- HokieNoVA 03/05/2018 11:14AM

I'm glad I'm not the only one who had that thought. -- MP4VT2004 03/05/2018 1:41PM

Lots of posers! But lots of millennials DO seem to be into fitness/outdoors -- DonHo-kieHi 03/05/2018 12:07PM

So you are saying your BIL is more The Great Outdoors type? -- VTHokie2000 03/05/2018 1:57PM

I buy higher quality, more expensive brands because they last -- hoosnowahokie 03/05/2018 11:33AM

I really like LL Bean clothing too, for the same reason. -- EDGEMAN 03/05/2018 11:52AM

I'm glad I'm not the only one who had that thought.

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