are taking a beating by not selling out the stadium - or will be, if things continue, at the very least. But on the positive side, I have to think merchandise sales is an area that could dramatically increase - the so called "brand", if we won a title. And a national title team could command big money on the corporate suites in Lane.

I'm just tossing things around, somewhat like johnnyhawk the other day...

I didn't like anything about his idea, but that's OK. I do agree with him that we may need to come up with something revolutionary to somehow breakthrough, though. We don't stand a prayer in the current environment.