What about Jerry West being the first to build a brand?
I am not sure it gets any bigger than to be the model for a pro league's logo. Even though West may not receive any royalties from the NBA, because the NBA doesn't want to admit it is him, West's nickname is "The Logo." Interestingly enough the NBA's website features a short Jerry West biographical video titled "The Logo." I believe he has used this "urban myth" to help build his "brand" especially post playing days.
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In response to this post by HokieSignGuy)
Posted: 03/07/2019 at 3:54PM