I don't disagree with you that MJ was the first to make millions
or billions off his brand. I just disagree that he was the first to do it. I believe Dr. J established his "brand" during his ABA days. FWIW Wilt "The Stilt" Chamberlain did a VW commercial in 1966. Even "Pistol" Pete Maravich did commercial (https://www.youtube.com/watch?v=Cqk3Rq4a2c4). Back then that is how majority of the pro athletes established their "brand." Now you could say that MJ may have been the first NBAer to take it to the next level and I would agree with you even though I think Dr. J had a shoe deal with Converse before Nike released the first "Air Jordan" shoe.
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Posted: 03/07/2019 at 5:19PM