Oh yeah, I can think of so many other tie-ins... Especially movie cameos
and action figures... and all pre-Jordan. And Magic Johnson might have even given Jordan a run in this category, if the whole illness thing didn't derail him. He did pretty good with branding, maybe 2nd to Jordan.
And NOW, I totally see my error in my first post. I should have never said Jordan was the FIRST to monetize a brand... when I wrote that, I was totally thinking the first to make it a stratospheric brand with such broad and worldwide appeal. Lazy typing, I guess. And To me, Jordan will always be the GOAT in that way, because I bet even 50 years from now, hell, 100 years, Jordans will still be a thing.
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In response to this post by VTHokie2000)
Posted: 03/07/2019 at 5:27PM