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This is good for the ACC, not bad...

we have a look-in to our ESPN contract next summer. The whole point of the look-in is to reevaluate the marketplace for our content to determine if adjustments/new negotiations are warranted. The B1G is establishing new benchmarks in the market which will be favorable in our contract discussions with ESPN next year. Did we take less money than we could have 4 years ago? yeah, almost certainly. But what we did was increase a 2 year old deal significantly and pushed our next negotiation with ESPN out to the year AFTER the B1G reset the market benchmarks (2017). We likely took a little less in exchange for the 5 year look-in (conveniently placed within 12 months of the B1G contract window expiring). The ACC should come out of all of this by 2018 on par with the B1G and SEC in terms of overall media revenue for conference members. we might be 3rd still, but we will be grouped closely with the top 2 for sure.

In response to this post by VtotheT

Posted: 06/21/2016 at 3:59PM

ESPN just dropped $1.14B over 6 years on BIG 10 and ACC still doesn't have -- VtotheT 06/21/2016 1:46PM

Not including the BTN, each Big 10 schools gets $31.7 million... -- Old Line Hokie 06/21/2016 7:22PM

Re: Not including the BTN, each Big 10 schools gets $31.7 million... -- SteveTh 06/21/2016 11:04PM

Didn't Texas have $162 million in 2015? -- HOO86 06/21/2016 11:39PM

That would have been total revenue. NW isn't getting that, but -- reestuart 06/22/2016 09:46AM

This is good for the ACC, not bad... -- BUGGZY 06/21/2016 3:59PM

Good to hear from you again. -- Maroon Baboon 06/21/2016 11:40PM

This situation is what the "look in" is designed to address. -- HOO86 06/21/2016 8:57PM

Do you think it is realistic for the deal to double during a look-in? -- Colonel Jessup 06/21/2016 4:50PM

A little more -- daveinop 06/22/2016 09:41AM

Should be realistic to get market value based on a combination of -- daveinop 06/21/2016 6:06PM

Doesn't the fact that the ACC had to agree to Thursday/Friday -- VTHokie2000 06/21/2016 5:33PM

If ESPN decides to pay the ACC the $45 million each year -- VTHokie2000 06/21/2016 2:15PM

The member institutions retain the rights to whatever ESPN doesn't air. In -- daveinop 06/21/2016 2:35PM

If ESPN is taking a "wait in see approach" or trying to get -- VTHokie2000 06/21/2016 3:12PM

By "ducks in a row, do you mean.... -- EDGEMAN 06/21/2016 4:01PM

No, I was referring to the possibility that ESPN could be waiting -- VTHokie2000 06/21/2016 4:29PM

ESPN already knows the distribution model for their valuable SEC Network -- EDGEMAN 06/22/2016 06:33AM

I don't think the ACCN will ever be in the same ballpark as the SECN -- VTHokie2000 06/22/2016 2:12PM

So when you say done deal - what news or sources are you citing this from?** -- VtotheT 06/21/2016 2:54PM

The three things that I find most compelling are: -- daveinop 06/21/2016 4:03PM

That didn't take long ** -- daveinop 06/21/2016 1:13PM

It isn't me. I promise. ** -- chuckd4vt 06/21/2016 1:51PM

This is good for the ACC, not bad...

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